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USB Naming and Packaging Recommendations

The USB-IF would like to emphasize the importance and value of using the Certified USB Logos and clear, consistent messaging on USB product packaging, marketing materials and advertising. Because the USB 2.0 Specification encompasses all USB data transfer speeds, low (1.5Mb/s), full (12Mb/s) and high (480Mb/s), it is important that vendors clearly communicate the type of product on packaging and in marketing and advertising materials. Inconsistent use of terminology in combination with the existing general misconception that USB 2.0 is synonymous with Hi-Speed USB and/or failure to display the Certified USB logo on qualified products creates confusion in the marketplace. The correct nomenclature for high-speed USB products is "Hi-Speed USB." The correct nomenclature for low or full-speed USB products is simply "USB." This should be taken into consideration for product naming.

There are 2 Certified USB Logos which are not interchangeable (see below). Products that operate at only low or full-speed can qualify to use only the Basic Version of the logo (i.e. without the special Hi-Speed identifier). Only products that can operate at high-speed can qualify to use the Hi-Speed version of the logo. The Certified USB Logos indicate products that have successfully completed the USB-IF Compliance Program. The USB-IF continues to fund retail awareness programs to educate retail sales staff and promote Certified USB products. In order for the channel program to have maximum impact and benefit, the USB-IF would like all vendors to consistently and proudly display the Certified USB Logo on product packaging, marketing materials and advertisements. In order for a product to qualify to bear a Certified USB Logo, both the following requirements must be met:

  1. The product must successfully complete the USB-IF Compliance Testing Program and be listed on the Integrators List under your company name.
  2. Your company must execute the USB-IF Trademark License Agreement.

To assist vendors in clearly and consistently communicating the functionality of USB peripherals, the USB-IF makes the following recommendations.

High-speed Product Packaging Recommendations:

There are very important key messages associated with the Hi-Speed USB logo program. The following is a list of recommendations the USB-IF would like all vendors to incorporate into the design of their high-speed product packaging. Please note the correct nomenclature for high-speed USB products is "Hi-Speed USB" (same as the logo). Also take care to review closely the logo usage guidelines and leave sufficient clear space between the logo and additional messaging.

Front Packaging Key Messages
Hi-Speed USB is:

  1. Up to 40X Faster
  2. Fully compatible with Original USB

Side or Back of Packaging Key Messages (Detailed Information)

  1. Hi-Speed USB is up to 40X faster than Original USB
  2. Hi-Speed USB works with Original USB systems, peripherals and cables.
  3. Compatible with the USB 2.0 Specification.
  4. If applicable, use technical performance data to show comparison benefits between Hi-Speed USB and Original USB
  5. For Maximum Performance, the computer system, peripherals, and software must all support Hi-Speed USB.

Other Recommendations/Requirements:

  1. Use the logo in its exact color and design scheme as prescribed in the logo license agreement. This is a requirement. Any other form violates the Trademark License Agreement and causes confusion to the consumer.
  2. Use Hi-Speed USB in its entirety (Do not use variations, i.e. High Speed USB 2.0, USB 2.0)
  3. Stay away from lengthy comparisons between USB 2.0/1.1/1.0

Low or Full-speed Product Packaging Recommendations:

Products that operate at only low or full-speed can qualify to use only the Basic Version of the logo (i.e. without the special Hi-Speed identifier). The old USB logo is obsolete and should not be used. The USB-IF recommends vendors simply use "USB" as has always been done, on packaging and in marketing materials for low or full-speed USB products. Avoid using terminology such as USB 2.0 Full Speed, Full Speed USB or USB 2.0 which can be confusing for consumers whose expectation is that a USB 2.0 product is by definition high-speed.

Side or Back of Packaging Key Messages (Detailed Information)

  1. Compatible with the USB 2.0 Specification
  2. Works with USB and Hi-Speed USB systems, peripherals and cables.

Other Requirements: Use the logo in its exact color and design scheme as prescribed in the logo license agreement and only in conjunction with products qualified to bear it. This is a requirement. Any other form violates the Trademark License Agreement and causes confusion to the consumer.

USB Logos

USB logo  Basic-Speed Version
Hi-Speed USB logo  Hi-Speed Version
Obsolete_USB_Logob.jpg   Old Version: This is the OLD VERSION of the USB logo, it is OBSOLETE and SHOULD NOT BE USED